Mirko Pietro Bordiga

Mirko Pietro Bordiga is currently the CEO of APAC at Prometeon Tyre Group. He is a seasoned General Manager with extensive experience in the automotive and luxury industries.

Before his current role, Mirko served as the Chief Executive Officer of Maserati and Alfa Romeo China, Chief Operations Officer (COO) of Asia Pacific at Pirelli, Regional Director of McLaren Automotive Asia, Vice President of Sales and CEO of Ducati Asia Pacific, and General Manager at Ferrari Maserati China.

Mirko is recognized as one of the foremost experts - or observer as he prefers to define himself -  in high-profile automotive and luxury in Asia. He also led the China chapter of Altagamma, the foundation that brings together high-end Italian cultural and creative companies.

He is fluent in Italian, English, Japanese, and Chinese.

In June 2024, Mirko was awarded the title of Knight of the Order of the Star of Italy, one of the most prestigious honors bestowed by the President of the Italian Republic for his contributions to promoting friendly relations and cooperation between Italy and other countries.