Want to understand marketing trends? Read. Research. Study. Listen to your local team. But most of all, experience the culture firsthand. Get a flight ticket and be there!
SUMMARY
Carolina Solari, head of e-Tailers Global at illy Caffè shares her unique journey from Italy to England to China, discussing her cultural adaptation, career beginnings in e-commerce - for huge multinationals -, and the importance of building relationships across cultures.
The conversation delves into the challenges of navigating different business environments, the significance of cultural authentic understanding as well as personal experiences in understanding global markets and trends.
Regardless (and probably thanks to) her long and relevant experience in e-commerce, Carolina believes in the importance of omnichannel and the balance between online and offline shopping.
Carolina emphasizes the need for localization in global brands and shares valuable insights for the next generation of global talents.
KETWORDS.
E-commerce, cultural adaptation, global talent, Carolina Solari, international business, online retail, cross-cultural communication, Italian culture, Chinese culture, coffee, localization, e-tailer.